The Nice Curse December 16, 2011
Posted by Dan R. Dick in Christian witness, Church Leadership, Core Values, Identity & Purpose, Integrity.Tags: Church Leadership, church marketing, hypocrisy
22 comments
Well, it is official. The United Methodist Church is “popular.” At least this is what a recent survey from the Baptist LifeWay Research indicates. Americans across the United States — well, 3-out-of-5 of them — claim a “very” or “somewhat” favorable view of the UMC. (Does anyone else see “somewhat” as faint praise…?) Isn’t this nice? We’re not seen as “effective.” We’re not viewed as “important.” We aren’t seen as particularly “spiritual.” No, people like us. Isn’t that nice? There is no description of why we are liked, no explanation of what makes us less objectionable than other denominations. Various UM voices are filling in the gap — claiming that the things we have done in marketing our brand are responsible for this happy reputation, though there is no verifiable evidence that this is true. Nope, we are just a likeable church… in decline. People don’t like us enough to join us — they simply find us inoffensive. We’re nice.
