A Case of Misshapen Identity March 1, 2011
Posted by Dan R. Dick in Christian witness, Church Leadership, The United Methodist Church.Tags: Church Leadership, church marketing, Communication, Vision
12 comments
How we see ourselves is often very different from how others see us. In my “former life” doing research for The United Methodist Church, I often went to “secular” audiences to get their impressions and opinions about our church. It was very easy to do, because my office was half a block from Vanderbilt University, and every semester I guest taught a class called “Religion in America — Perceptions and Reality.” Over the years I was able to test students age 18-60 on what they knew, thought they knew, understood and misunderstood about our church.
